Here's a rough recipe for becoming a giant of enterprise: Have a weak father and a loving mother to gust you forward with Oedipal energy. And don't feel guilty for triumphing over the old man. Guilt clouds ambition. Believe in your dream, which should be a cinch if Mom does. Don't go to an Ivy League university. Don't let failure get you down. Make your work your play. Surround yourself with yes men. Aim for greatness not goodness. And above all, have the future in your bones. Andrew Carnegie did, Thomas Watson too. Sam Walton and Henry Ford all fit the profile, and they're subjects of Richard Tedlow's new book, "Giants of Enterprise." We owe our standard of living to these men. So why aren't we grateful?
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Richard S. Tedlow, author, "Giants of Enterprise: Seven Business Innovators and the Empires They Built" professor of business administration, Harvard Business School.
